Bargain Booze is trialling a premium wine collection in stores that face competition from specialist local wine merchants.

With a 350-strong line-up of wines in its 600 franchise stores, Bargain Booze sees wine sales as a growth opportunity. “Wine sales now outperform other drinks categories across many Bargain Booze stores and our strategy is to help our franchisees by tailoring their offering to suit their local market,” said buyer Sarah Richardson.

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