Fredericks Dairies has furthered its innovative product credentials with the launch of an exciting new product - Bassetts Jelly Baby Wobbly Lollies. The unique lollies are a first for the ice cream market. The Bassetts Jelly Babies brand is currently valued at £69m with more than one billion Jelly Babies sold every year.

Bassetts Jelly Baby Wobbly Lollies contain more than 25% real fruit juice, are free from artificial colourings and flavours and are available in orange, strawberry, blackcurrant and lime. Each variant emulates its confectionery counterpart with the same wobbly texture as a real Jelly Baby but with a great cool twist. Sold in assortment packs of eight retailing at £1.99 and also as an impulse format at 50p per stick, the new range boasts eye-catching and easy-to-read packaging that will achieve maximum stand-out in the freezer.

Frederick's Dairies is giving away £50 worth of Wobbly Jelly Baby assortment packs to 10 readers. Just send in the form to be in with a chance of winning!