Premier Foods is expanding its Batchelors Cup a Soup range into noodles, pasta and rice.
The dried products, which must be mixed with hot water, are available in two single-serve formats: sachets (rsp: 65p) and 40-60g pots (rsp: 76p). Flavours include chicken and mild curry noodles roast chicken, tomato & herb pasta and golden vegetable rice.
Sales of the Cup a Soup brand rose 1.2% last year to £35.3m [Nielsen 52 w/e 13 October 2012].
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