Baxters Food Group hopes to reinvigorate the pickle fixture with the launch of range of Deli Toppers in jars.
Created for shoppers ‘looking for the perfect finishing touch to bring the street food experience to their home’, the four-strong line-up – rolling out this month with a £1.49 rsp – comprises Spicy Slaw (250g), Red Slaw (280g), Red Onion (275g) and Jalapenos (200g).
It promises ‘punchy flavours’ and is intended to be used as a ‘finishing touch’ to dishes such as hot dogs, nachos and burgers.
The launch will be supported by a campaign with a digital-first approach.
“Street food and casual dining is booming in the UK,” said Christine Clarke, Baxters head of marketing. “Deli Toppers takes this trend and helps consumers recreate the flavours they love from their favourite dining experience. They are a step away from the traditional, bringing life and excitement to mealtimes.
“These bold and lively ingredients will add a modern kick to the fixture and, importantly, help to bring younger shoppers to the category,” she added.
No comments yet