Bear extends snack range with fruit bites for adults

Healthy snack brand Bear has come up with a new line for adults.

The company, which makes Bear Yo Yos for children, is this month introducing Bear Pure Fruit Bites into retailers including The Co-op, Waitrose and Whole Foods Market. Available in raspberry & strawberry and mango & pineapple flavours (rsp: 79p), the baked fruit snack has more “adult-centric” packaging than Yo Yos.

“Our goal in 2013 is to continue putting innovation at the heart of what we do, to fulfil the need for healthier snacking options as tasty as less healthy mainstream alternatives,” said founding partner Giles Brook.

The company launched its first major advertising campaign in April.