Beck’s adds lemon line to non-alcoholic Blue beer offering

AB InBev has expanded its non-alcoholic beer range with new flavour Beck’s Blue Lemon.

The fruit flavoured beer went into Sainsbury’s earlier this month in a 6x275ml pack (rsp: £3.50).

With sales up 20% last year to £14.6m, Beck’s Blue is the UK’s bestselling non-alcoholic beer [Nielsen 52 w/e 10 October 2015].

Heineken introduced a 0.0% abv version of its lemon flavour Foster’s Radler in 2014, while last February saw Carlsberg’s San Miguel enter the alcohol-free market, with both standard and Limon versions. Carlsberg followed this with an alcohol-free version of its flagship brand in June.  

Lemon flavours have also been popular in the lower abv beer segment, with popular products including Carling Zest, Foster’s Radler, and Carlsberg Citrus, all 2% - 2.8% abv.