Branded beef ribs have been launched into Waitrose stores following success with a pork equivalent.
Marketing group World Food Heroes launched the ‘Sam’s Diner’ branded ribs in barbecue sauce into the chain this week.
Priced at £3.99, the two chilled prepacked ribs follow on from the successful launch of a prepacked full rack of pork ribs in Waitrose in May under the same brand.
Mark Pearce, WFH managing director, said: “We have been overwhelmed by the positive reaction to our Sticky Pork Ribs and believe we can repeat that success with the beef. “This is a unique product and we believe they will soon become every bit as popular as the more familiar pork ribs.”
Further launches by the company are in the works.
Marketing group World Food Heroes launched the ‘Sam’s Diner’ branded ribs in barbecue sauce into the chain this week.
Priced at £3.99, the two chilled prepacked ribs follow on from the successful launch of a prepacked full rack of pork ribs in Waitrose in May under the same brand.
Mark Pearce, WFH managing director, said: “We have been overwhelmed by the positive reaction to our Sticky Pork Ribs and believe we can repeat that success with the beef. “This is a unique product and we believe they will soon become every bit as popular as the more familiar pork ribs.”
Further launches by the company are in the works.
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