Bel UK has launched a variety pack for Mini Babybel.
It contains 15 mini cheeses - five each in the brand’s original, Cheddar and Gouda flavours (rsp: £3.89) - and goes into Tesco on 31 March.
“Consumers have long been telling us that they would love to buy more than one variety of Mini Babybel in a single pack,” said marketing director James King, adding the pack would help parents offer variety in kids’ lunchboxes.
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