Mediterranean food specialist Belazu is moving into chillers for the first time with a fresh olive mix.
The move "signifies a step in a new direction" for the formerly ambient brand, said marketing manager Alyson Walsh.
"The chilled cabinet has historically been extremely difficult to get into for brands in the deli, olives and antipasti categories," she said.
The 500g tub of green olives, mushrooms, yellow peppers, garlic & herbs will retail for £4.99 and goes on to Sainsbury's shelves this week.
The move "signifies a step in a new direction" for the formerly ambient brand, said marketing manager Alyson Walsh.
"The chilled cabinet has historically been extremely difficult to get into for brands in the deli, olives and antipasti categories," she said.
The 500g tub of green olives, mushrooms, yellow peppers, garlic & herbs will retail for £4.99 and goes on to Sainsbury's shelves this week.
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