Breakfast biscuit brand Belvita is adding a trio of non-HFSS products.
It is launching two HFSS-compliant Fruit Crunch biscuit bars in Raisin & Currant and Apple & Pear flavours.
Each multipack contains six individual packs of two biscuits (rsp: £2.99/6x37.5g).
They contain “fruit and fibre ingredients with a crunchy texture” and weigh in at under 100 calories per biscuit.
The NPD offered “a lighter option for afternoon snacking and as fuel for those in-between mealtime moments”, said Belvita.
It has also added a non-HFSS Filled Apricot flavour to its existing Soft Bakes lineup (rsp: £2.99/5x45g).
The snack is filled with apricot jam “for a fruity burst at breakfast”.
All three snacks are billed as being low in saturated fat, “giving consumers great-tasting healthier alternatives to other category offerings”.
Soft Bakes Filled Apricot launches this month and both Fruit Crunch flavours will hit shelves on 1 September.
Belvita brand manager Amy Lucas said there was “a real opportunity for retailers to drive interest and grow sales at both the morning and afternoon snacking occasions” now that shoppers’ habits had “returned to normal”.
The new launches contained “Belvita’s trademark wholegrains” and were “a natural source of fibre and magnesium”, said Lucas.
“We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal Belvita fans.”
The innovations join a raft of recent non-HFSS launches from biscuit and cereal bar brands.
Eat Natural, for instance, launched a trio of HFSS-compliant snack bars in June; biscuits behemoth McVitie’s, meanwhile, added non-HFSS Digestives in the same month.
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