Benefit Juice has unveiled a trio of juices aimed at supporting women’s health.
Benefit Menosupport, Benefit Wellness and Benefit Pregnancy (rsp: £4.30/750ml) will launch in 400 Tesco stores in May, with further retail listings to follow from the summer.
The Benefit Women’s Health Range was “specially designed to support women’s health at every stage of life”, said Benefit Juice.
Benefit Menosupport was “a highlight of the range”, said the supplier. Combining “berries, sour cherry, beetroot and apple, enriched with vitamins to support normal cognitive function and hormonal balance”, it could be consumed to promote wellbeing during both the perimenopause and menopause.
Read more: Inside the £16bn menopause market: money spinner or scam?
Benefit Wellness, meanwhile, was a “mango, passionfruit, and carrot blend… enriched with vitamins and minerals that can contribute to normal hormone levels”.
Rounding out the range, Benefit Pregnancy was made with prune juice enriched with iron, folic acid, zinc “to support pregnancy wellness”. Apple and ginger were added for a “refreshing and invigorating taste”.
“For too long, women’s health challenges have been overlooked in the food and drink market,” said Gavin Cox, founder of Benefit Juice. “That’s why we’ve worked hard to create this range, collaborating with leading nutritionists and women’s health experts to make juices that truly make a difference.”
Benefit Menosupport was “a key part of this vision”, Cox said.
“We aim to change the game in the food and drink sector while educating people about the health issues women face,” he added.
Benefit Juice was founded by Cox in 2015, and its juices are stocked in more than 2,000 distribution points including Waitrose, Sainsbury’s, Tesco and Holland & Barrett stores.
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