Bestway Wholesale is investing £250,000 on an in-depot football stadium promotional campaign for the World Cup.
The campaign, which has been rolled out across all 56 Bestway depots nationwide, features 23 major suppliers and a variety of specialist World Cup products.
Retailers will be offered a stadium experience, complete with supplier branded players’ tunnels, promotional product pallets, perimeter advertising boarding, large digital screens and a goal.
The campaign will also feature a series of competitions, with over £50,000 worth of prizes available for customers to win including game consoles, vouchers, LED TVs and even a van.
The company said that the event would encourage retailers to maximise the key sales window and make Bestway their destination of choice.
“The World Cup presents a huge sales opportunity as consumers will be looking to elevate their at-home viewing with drinks and snacks,” said Bestway trading director Kenton Burchell.
“It’s a great opportunity for our retailers – we’ve created a destination for them to shop for our deals, which have been carefully selected to provide the lowest prices across key lines for this occasion.
“Our deals reflect the shopper missions for this occasion, with a big focus on beer packs, soft drinks, and snacks.”
The campaign follows on from the success of the wholesaler’s previous promotional events including the ‘Your home this Christmas’ and the ‘Jubilee Palace’, which were responsible for an estimated 20% jump in sales.
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