Bestway has launched a new communications platform with WhatsApp.
Using WhatsApp Business API technology, the service has been customised to provide retailers with personalised deals, promotions, video advertising and latest brochures, as well as information on new products and services, instantly.
The wholesale giant said WhatsApp was a safe, secure, and efficient solution that a lot of its retailers were already using, making it the “most convenient and quick form of communications”. Retailers will be required to opt-in before any messages will be sent.
A soft launch of the app service was incorporated into Bestway’s annual Thank You event across all 57 depots earlier this year. It has already seen thousands of retailers sign up to the platform.
“We continue to lead to drive through digital and are at the forefront of investments in digital and innovative technology and revolutionise how we target, engage and share information with our customers,” said Bestway Wholesale MD Dawood Pervez.
“More businesses are relying on innovative technology with the use of apps to reach customers such as WhatsApp as a communication business tool, and Bestway believes that communicating to customers directly strengthens our relationship to provide tailored messages that they can easily access for the latest updates of the business.”
One retailer said: “This is a great service that really helps me to manage my time better. Very easy to use and best of all, it is for the Bestway depot that I regularly visit.”
Rob Mannion, CEO of b2b.store which has helped to integrate WhatsApp Business onto Bestway’s eCommerce platform, said: ”The use of WhatsApp Business API technology is a game changer for wholesalers – and we’re delighted to work with Bestway on the first national roll out of the technology in the sector.
”Early numbers of Bestway’s soft launch indicates what a powerful tool WhatsApp can be in their armoury, with 32% of messages read within the first 10 minutes of being sent and rising to 55% within the first hour.
”By unlocking the power of WhatsApp Business API rather than the free consumer or business versions of WhatsApp, Bestway can add further personalisation and functionality as their channel develops in the future to become a central point for all their customer communications.”
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