Beverage Brands has a WKD Christmas

Vodka-based RTD brand WKD enjoyed strong Christmas sales with a 12.5% volume growth in December versus the same period in 2008.

The Beverage Brands drink posted a 19% volume growth in the week preceding Christmas.

“This was a tremendous accomplishment by WKD,” said Debs Carter, marketing director at Beverage Brands.

“It was the only leading RTD brand to grow volume both in the run-up to Christmas and on a MAT basis.”