BFree to roll three free-from lines into Morrisons stores

Irish free-from bakery brand BFree is extending its UK distribution with its first listing in Morrisons.

Available in as many as 486 branches of the multiple from this month, Multigrain Wraps (rsp: £3.50/six-pack), Quinoa & Chia Seed Wraps (£3.50/six-pack) and Fajita Kits (£5) are already on shelf in Tesco, Sainsbury’s and Asda. All products are free from gluten, wheat, dairy, egg, nuts and soy.

“We are delighted to be increasing the distribution of BFree in the UK and are happy to be available to all consumers - now in most of the multiples,” said general manager Alex Murphy.

“Our products are full of flavour and ideal for those with coeliac disease or those looking to lead a free from or vegan diet. Our wraps make great additions to lunches and everyday recipes and our Fajita Kits are a meal that the whole family can enjoy.”