Nestlé Rowntree is extending its Rolo portfolio with the launch of Little Rolo.
Aimed at teenage girls and young women, 40g and 200g bags (rsp: 32p and £1.15) of the new variant are available from January 14.
Graham Walker, Nestlé Rowntree's sales communications manager, said: "Little Rolo is one of our biggest launches for 2002 and is certain to be a huge success with young women, bringing new users to the brand."
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