Blakemore Retail is set to launch a ‘buy one, get one for a penny’ campaign this month in a bid to raise awareness of the Spar brand.
The three-week campaign, starting 17 September, will see stores across its estate offer customers the chance to purchase a Spar branded product and get another one for a penny.
The promotion will apply to a selection of Spar products across grocery, frozen and household categories. Customers will pay full price for the most expensive item.
The products eligible for the promotion will be highlighted in stores and will span across essentials such as flour, bread, pasta, rice, tinned vegetables, baked beans and tea bags.
Shoppers will also be able to choose from treats such as ice cream, biscuits and pizza, or a small selection of household items including kitchen essentials and toilet paper. Products can be chosen from different categories.
To communicate the special offer to customers, all stores will be issued with a PoS kit that will include hanging boards, stand headers, shelf cards and window posters.
Until the campaign ends on 7 October, the business will also be running social media activity on stores’ Facebook pages.
“Blakemore Retail is launching this promotion to raise awareness of the Spar brand and the quality and variety of products available in the range,” said AF Blakemore head of marketing Kev Jones.
“At a time when more people are looking to shop locally, this promotion is a great opportunity to increase footfall to stores and differentiate ourselves from the competition.”
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