Blakemore has signed a long-term supply contract with fuel brand Jet to open two dual-branded Spar sites.
The forecourts, owned and operated by Blakemore Retail, are in Buckley, Flintshire and Newark, Nottingham.
Both sites now feature both Spar and Jet branding throughout as part of the collaboration between the brands launched last year as part of Jet’s wider retail programme.
The sites have a combined fuel volume in excess of five million litres per annum. Buckley will be supplied from the Phillips 66 terminal in Manchester, while Newark’s supply will come from the Immingham terminal at the Humber refinery.
“We see this as a great opportunity to test the water with a convenience brand we’re already familiar with - and a new fuel supplier,” said Blakemore Retail area manager David Garside.
“We want to determine the value of the Spar brand on the forecourt on sites that are heavily convenience-led, but also have the backing of a trusted fuel brand. Jet is a reputable fuel supplier, offering strong security of supply and refinery product at both these sites, which was also a key factor in our decision.”
Jet group dealer manager Graham Clout added: “We recognise how important it is for forecourts to have a strong convenience offering and, through our partnership with Spar, we’re helping to turn Jet forecourts into convenience destinations and attract new customers.
“Both of these sites are immaculately maintained and will be a real credit to the Jet network. In fact, we’re confident they would already score highly in our own awardwinning Proud to be Jet services and standards programme.”
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