PepsiCo is going head-to-head with rival United Biscuits’ McCoy’s and KP brands with the launch of a snacks brand aimed at men.
Nobby’s is a range of crisps, nuts and coated nuts aimed at the UK’s 17 to 34-year-old male population positioned as a hearty, “blokey” snack.
The launch is being supported by a £5m marketing campaign and is being backed by a £750,000 investment in display units.
Nobby’s is a range of crisps, nuts and coated nuts aimed at the UK’s 17 to 34-year-old male population positioned as a hearty, “blokey” snack.
The launch is being supported by a £5m marketing campaign and is being backed by a £750,000 investment in display units.
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