The brand claims the drink will stay fresh for up to six weeks once opened.
Priced at £16.99 it will be available in Somerfield from mid August and in Sainsbury a month later. Distributor Percy Fox said wine boxes had suffered from a negative image, but that quality wines in this format were challenging consumers' preconceptions.
follow the leader
Scottish multiples have signed up to a quirky marketing idea aimed at leading consumers straight to the spirits fixture.
Branches of Safeway and Somerfield have had giant red tartan footprints, which lead to shelves stacked with bottles of Scottish Leader Whisky, painted on their floors.
Burn Stewart Distillers came up with the concept, which also features a painting of a bottle of Leader whisky between the feet.
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Priced at £16.99 it will be available in Somerfield from mid August and in Sainsbury a month later. Distributor Percy Fox said wine boxes had suffered from a negative image, but that quality wines in this format were challenging consumers' preconceptions.
follow the leader
Scottish multiples have signed up to a quirky marketing idea aimed at leading consumers straight to the spirits fixture.
Branches of Safeway and Somerfield have had giant red tartan footprints, which lead to shelves stacked with bottles of Scottish Leader Whisky, painted on their floors.
Burn Stewart Distillers came up with the concept, which also features a painting of a bottle of Leader whisky between the feet.
{{MARKETING }}
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