Blossom Hill is tapping into the boom in fruit flavoured drinks with two new wines.
Available now, Blossom Hill Sun-Kissed Red and White (rsp: £7) would offer a lighter, fruitier alternative to red or white wines, said Blossom Hill owner Percy Fox, and would appeal to rosé drinkers.
“Sun-Kissed will attract those who may have been hesitant to drink red and white in the past,” said marketing director Kevin Chinn.
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