Blue Dragon is eyeing the barbecue market with a new range of sticky sauces.
The four-strong range, available now, comprises Chinese BBQ, Char Sui, Peking and Teriyaki (rsp: £1.49 for 300g).
"These are a short-cut to replicating Oriental appetisers at home, something the ambient Oriental category doesn't currently offer," said Blue Dragon marketing controller Tracy Hughes. The barbecue season was already a key period for Blue Dragon, with sales of its condiments increasing by 18% last summer, she added.
The four-strong range, available now, comprises Chinese BBQ, Char Sui, Peking and Teriyaki (rsp: £1.49 for 300g).
"These are a short-cut to replicating Oriental appetisers at home, something the ambient Oriental category doesn't currently offer," said Blue Dragon marketing controller Tracy Hughes. The barbecue season was already a key period for Blue Dragon, with sales of its condiments increasing by 18% last summer, she added.
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