Blue Dragon rolls out oriental-style rice-bake sauces

Blue Dragon is offering an Oriental twist on pasta bake sauces with the launch of oven-bake rice dishes.

This month, it is rolling out two oven-bake sauces, Nasi Goreng and Chinese Special Fried (rsp: £1.69), and will be extending the line-up with Thai Sticky Coconut and Japanese Special Fried Rice in September.

The launch was a continuation of activity that started with a brand revamp last year, said Blue Dragon marketing manager Alain Chua.

“Following the success of the £6m brand relaunch, Blue Dragon is continuing to innovate in order to drive interest and bring new consumers into the category.”