Another Comic Relief and another round of money-raising antics from the retailers. Stuart Rose was pelted with wet sponges by Sir Philip Green, while Justin King and Sainsbury's retail director Ken McMeikan had a kitchen showdown a la TV programme Ready, Steady, Cook. You're all forgiven though as it was in the name of charity.

According to the latest survey on our diets we Brits are so unimaginative in the kitchen that we rely on just four regular dishes and stick to favourites such as spag bol, which the average Briton will consume 3,000 times in their life. Sainsbury's 'Try something new today' message is clearly falling on deaf ears.

I love the idea that jails could soon be set up in Tesco by the Home Office to deal with yobs and shoplifters. A Tesco shopping list these days could make for interesting reading: 'Things to do - buy milk and eggs, get foreign currency for holiday and visit Jimmy in prison'.



P&G's corporate marketing director Roisin Donnelly told Magazine News, the monthly mag from the PPA, that the company would be using men's mags "more than ever before" in its advertising strategy. According to Donnelly, men's mags "offer a real depth of message that you don't get with other media". Judging by the type of journalism in the majority of men's titles, I'm assuming by other media she means The Beano and Viz.



There is always a drawback to creating an annoyingly catchy slogan and that's its misuse by people with an axe to grind, as M&S has discovered. In its campaign against UK pig farming, vegetarian charity Viva! lampoons the retailer's TV adverts with the line: 'This is not just torture - this is M&S torture.' I don't think M&S will be impressed by the fact that the accompanying picture of a pig is not actually from a farm that supplies the retailer.

bogofs.week@william-reed.co.uk

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