A beer developed for the UK market by an Australian drinks business is launching this month.

Bondi Beer will be introduced to the on-trade in the next couple of weeks ahead of an off-trade rollout planned for the beginning of next year. The drink is being launched in three formats: 330ml glass bottles, 500ml cans and 330ml PET.

Developed in Australia, the 4% abv beer is brewed in Belgium and is being pitched as a “clean and refreshing” lager.

“Bondi Beer delivers an Australian taste in a light, great-tasting session beer,” said Ross Bennie, chief executive of Bondi Beer owner Capricorn Brands.

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