Bonds Confectionery taps sharp flavour demand with new Sour Mallow Clouds line

Bonds of London has added Sour Mallow Clouds to its standalone range, to tap into growing consumer demand for sharper flavours.

Available in 95g bags (rsp: 69p), the sweets come in a variety of soda-pop inspired variants, including Cherry Cola, Applefizz, Orange Pop, Strawberry Punch and Cloudy Lemonade.

“We’ve seen a real change in consumers’ taste buds over the past few years, particularly with the younger demographic,” said Philip Courtenay-Luck, MD of brand owner Bonds Confectionery. “British tastes are starting to move towards stronger and sourer flavours, and our release of this new product is testament to this.”