Wholesale giant Booker is rolling out a new rapid delivery service and online ordering platform for its symbol retailers.
Scoot will allow symbol retailers to deliver groceries diretc to shoppers in their local communities within 30 minutes.
Booker has been piloting the system in Budgens Abridge, near Romford in Essex, and is set to add a further three pilot stores over the next two months ahead of a wider rollout from April.
Shoppers using the system can access a curated list of products that will have been chosen by the individual retailer. According to Booker, the Scoot system facilitates the processes of ordering, payment, and picking. The retailer is then responsible for the delivery, which they can handle themselves or via a third party. The retailer also sets their own delivery, service and minimum order charges, which can vary dependent on location.
The system will be available to retailers across Budgens, Premier, Londis and Family Shopper. Booker is also promising to support those retailers with a launch package worth over £2,800. This will include point of sale, digital assets and thermal delivery bags. Booker is also offering stores upweighted marketing support, including targeted social media adverts and a contribution towards a full promotional wrap for their delivery vehicle.
“We’re always looking for new and innovative ways to help our customers grow their business, so we are incredibly proud to announce the launch of our new delivery platform, Scoot, to support them in doing just that,” said Booker Retail MD Colm Johnson.
“It’s a fantastic opportunity for our retailers to increase their basket spend and store sales, and connect with new and existing shoppers in their local communities. The feedback from our pilot test has been really positive and we look forward to welcoming more retailers to the platform over the next few months.”
Goran Raven, director for Budgens Abridge, said: “I am thrilled to be partnering with Booker, who are enabling me to offer a new service to my customers. It is not only appealing to my existing customer base, but it will also help me recruit new customers. This is a fantastic opportunity and a big win for me.”
The Grocer understands Booker started creating the app in May of last year, in response to retailer feedback asking how it can help them in the market.
The app is not linked to Whoosh, the rapid delivery app developed by Booker’s parent company Tesco. A spokeswoman said Scoot has been developed independently.
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