Booker is launching a campaign promising retailers ‘Even Bigger POR’ on more than 200 products.
The campaign, which kicks off on Monday (19 May) and will run until 3 November, will see the UK’s biggest wholesaler reduce the wholesale selling price of brands covering categories such as pet food, confectionery, grocery and soft drinks.
Products included in the campaign are Ribena/Ribena Light 27x288ml, which will see POR increase from 38% to 47%; Napolina Tomatoes 12x400g [POR 28% to 44%] and Sugar Puffs 6x320g [POR 18% to 38%].
Booker said there were “no gimmicks or collecting – just lower prices on every day lines”.
“We are proud to be able to help our retailers make more profit,” added group sales director – retail Steve Fox. “I believe this is fantastic news for independent retailers as it is straight forward price reductions to give customers more profits.”
The campaign, which is being run across both Booker and Makro, is being highlighted in depot through new shelf edge labelling.
| Product | Pack Size | From | To | Product | Pack Size | From | To |
|---|---|---|---|---|---|---|---|
| Sugar Puffs PM £2.39 | 6x320g | 18% | 38% | Whiskas Can PM 75p | 12x400g | 13% | 24% |
| Napolina Tomatoes | 12x400g | 28% | 44% | Kelloggs Cornflakes PM £2.19 | 5x500g | 10% | 20% |
| M&M’s Peanut/Crispy/ Choc | 24x36/45g | 20% | 33% | Princes Tuna Chunks in Brine | 12x160g | 22% | 32% |
| Fox’s Party Rings | 12x125g | 28% | 37% | Ribena/ Ribena Light | 27x288ml | 38% | 47% |
| Ambrosia Custard/Rice Pudding PM £1.05 | 12x400g | 25% | 36% | Mars Standard/FA Flash | 48x51g | 26% | 33% |
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