Tesco has begun a new chapter in its Schools & Clubs voucher exchange scheme by adding books to the list of items that can be picked up.
The novel move is designed to help boost UK literacy levels after a National Literacy Trust survey of 17,000 children found that one in three does not have access to books of their own at home.
Now a range of best-selling kids’ books from authors including Frances Simon and Giles Andreae will be made available via the scheme, which has given away equipment worth £170m in the past 20 years.
“Learning to read is a fundamental part of a child’s education,” said schools minister Nick Gibb. “I welcome the support that Tesco and this scheme will be able to offer in helping all children to enjoy a lifetime’s love of reading and books.”
Author Andreae added: “Books at school need to appeal to today’s children. The foundations of enjoying reading spring from having access to a range of books.
“From the gross through the gruesome to the slapstick funny, it’s all all about enjoyment and finding the right book to engage every child.”
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Tesco gets kids on board to shape schools programme (17 March 2011)
Tesco combines its sport and computer vouchers into one (21 February 2009)
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