Energy drink brand Boost is relaunching two of its ranges with new looks and lower prices.
Boost Active Glucose has been given a new recipe and rolls out this month in Original and Orange in redesigned 500ml and one-litre PET bottles, price-marked at 59p and 89p respectively, compared with 69p and £1.29 previously. A new look has also been rolled out for Boost Sport, which is available in Orange, Mixed Berry and Tropical, in 500ml PET bottles price-marked at 50p, down from 65p.
Al Gunn, sales director of Boost, which is sold only through indies, said: “We know how critical it is we provide this channel with competitively priced products not available in the multiples.”
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