Boost Drinks adds limited-edition flavoured energy drinks duo

Boost Drinks has added two limited-edition lines in its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

Boost’s new Blue Raspberry variant comes in a 250ml can with a 75p PMP.

Citing Tastepoint research from 2024, Boost said 40% of consumers were looking for new flavours within energy. Blue Raspberry was an “established and visually appealing flavour profile that appeals to both Millennial and Gen Z demographics, through nostalgia and modern relevance”, it said. 

Meanwhile, Boost Cloudy Lemonade Sport comes in a 500ml sports cap bottle with an 89p PMP. it was designed to tap into the popular citrus flavour profile, Boost said. 

“These latest limited-edition launches across Energy and Sport are helping us provide an increasingly diverse range of drinks, that tap into multiple consumer trends and flavour desires,” said Adrian Hipkiss, head of energy brands at AG Barr. “The two new flavours will build excitement in their respective rapidly growing categories, ultimately supporting our retail partners to drive more sales.

“Limited editions create a buzz around the chiller, with shoppers keen to try before it’s gone and we will be supporting both new flavours with a social and sampling campaign.”