Northern retailer Booths is launching a new online florist delivery service.
The upmarket grocer is launching the new Flowers by Booths service in partnership with Lincolnshire-based Lambs Flowers, which offers free next-day delivery nationwide, with the exception of Saturdays, when there is a £5 charge.
Customers will be able to choose from a range of “sustainably grown” British flowers and personalised bouquets, which will change seasonally. Prices range from £27.50 to £40.
“Just like Booths, Lambs Flowers are a family business who put passion into everything they do and grow,” said Booths buyer Tom Hargreaves.
“Working in partnership with Britain’s best farmers and growers is what Booths does best and this is the first time we are able to offer doorstep floral delivery nationwide.
“Lambs place high importance on sustainability and heat their greenhouses with a biomass heating system that uses recycled rainwater,” he added.
This is Booths’ first major move in expanding online operations since relaunching its ‘Everyday Click and Collect’ service last June, which now offers over 5,000 items for collection the next day.
The retailer invested in its e-commerce operations off the back of increased online shopping seen during the pandemic.
At the same time, it was forced to close its Media City store last year due to lower footfall. The space has recently opened as a new Co-op.
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