Boots customers can now earn Advantage Card points on purchases made through Deliveroo and Uber Eats.
More than 240 Boots stores across the UK offer on-demand delivery through Deliveroo and Uber Eats, offering a range of up to 10,000 products. However, until today, app-made purchases didn’t earn points for Boots’ popular loyalty scheme.
Boots shoppers across both apps can now enter their Advantage Card number at checkout, to collect one Advantage Card point per £1 spent. Points are awarded based on product price only and do not include delivery and service fees.
“We are delighted to be able to add additional benefits for customers choosing to shop on Deliveroo and Uber Eats,” said Paula Bobbett, chief digital officer at Boots. “Not only can they enjoy delivery to their door in as little as 20 minutes, but they can now also earn Advantage Card points on their purchases, meaning that they can treat themselves later too.”
The retailer first partnered with Deliveroo in 2021, with a 14-store trial that was quickly extended across more locations. It partnered with Uber Eats in 2022. As the UK’s leading health and beauty retailer, with more than 1,800 stores, Boots has been a key partner for the aggregator apps seeking to expand their coverage into non-food.
Boots today revealed the most popular products purchased via Deliveroo and Uber Eats in 2025 so far. The finding, Boots said, showed “that these platforms are invaluable for accessing those urgent items that customers can struggle to leave the house for”.
The top 10 bestselling items across Deliveroo and Uber Eats in 2025 so far are:
- Kendamil First Infant Milk Stage 1 From Birth to 6 Months
- Lemsip Max Cold & Flu Lemon Sachets
- Boots Pregnancy Test
- Boots Max Strength Cold and Flu Day and Night Capsules
- Boots High Strength Vitamin C & Zinc Orange Flavour Effervescent Tablets
- Evian Mineral Water
- Boots Paracetamol 500mg Tablets
- Clearblue Ultra Early Pregnancy Test
- Halls Soothers – Blackcurrant flavour
- Always Ultra Sanitary Towels Secure Night Pads
“We know that many customers value the convenience offered by on-demand delivery and that health, baby and personal care essentials top the list of products ordered,” Bobbett added. “However, we are also seeing an uptick in sales of beauty and last-minute gifts, and expect to see that increase in the run-up to Mother’s Day later this month.”
Co-op began offering in-app access to Member Prices on Uber Eats in February last year, a UK supermarket first for a delivery aggregator app. The retailer’s Member Prices discounts apply to 250 products listed by Co-op on the Uber Eats app, which shoppers can similarly claim by inputting their membership number when checking out.
“Boots Advantage Cards have been helping people unlock great value on vital health, wellness and beauty products for years so we are excited to bring this benefit to our platform, enhancing our growing retail offer and enabling our customers to make the most of every order,” said Suzy McClintock, VP of new verticals at Deliveroo.
Alex Troughton, Uber Eats regional general manager of grocery and retail for EMEA and UK, said: “At Uber Eats, we’re always looking for ways to bring more convenience to our customers, and this partnership is another great step in making essential health and beauty products more accessible. Whether it’s cold and flu medication, baby essentials, or a last-minute gift, customers can now get what they need delivered in minutes through Uber Eats – and earn Boots Advantage Card points while they do it.”
No comments yet