Boots has launched a new round of price locks, but scaled back the number of products included from 1,500 products to 400.
Boots had a long-running price lock on over 1,500 own-label lines in 2022, lasting from June until the end of the year, and spanning beauty, health, wellness and baby categories.
Its new round of price locks, launched today and running at least until April 2023, applies to 400 products deemed most essential for customers. Boots said the selection had been guided by its charity partner, The Hygiene Bank, which tackles hygiene poverty. About half of the 400 were also in the previous round of price locks.
Boots has also doubled the number of lines in its ‘Everyday’ value own-label range, with 60 new additions, priced from 50p to £2.50. New lines in the Boots Everyday range, which was first launched in September 2022, include vitamins at 99p and facewash and moisturiser at £1.50 each.
Boot said sales of products in the Everyday line-up were up 35% compared with the same lines before they joined the range.
Meanwhile, on branded products, Boots is using customer data to offer loyalty scheme members savings of up to 50% on favourites such as Soap & Glory, Dove and Maybelline. It’s on top of savings already offered to Boots Advantage Card holders in the retailer’s ‘Price Advantage’ scheme.
“It is more important than ever for us to offer winter savings to help our customers through the cost of living crisis,” said Boots UK chief customer and commercial officer Steve Ager.
“In addition to extending our Boots Everyday essentials label, we are renewing our price lock promise and continuing to offer big savings through Price Advantage.”
Boots said it also offered over 1,300 other deals or promotions each month.
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