Online booze retailer 31Dover has moved into click & collect.
The spirits specialist has partnered with HubBox, which will allow shoppers to collect tipples from some 4,000 collection points across the UK - a move 31Dover claims is a UK first.
31Dover said it was “the first step in a long line of much-needed technological innovations” in the pipeline, and had already “proven popular with many customers, with significant uptake from both returning and new customers alike”.
The move was also based on market research that showed some three-quarters of shoppers would opt for a click & collect service if offered, with more than half rating delivery choice as the most important factor when deciding to purchase, it added.
The retailer has recently secured exclusive distribution for a string of upmarket brands, such as The Dead Rabbit Irish whiskey and Cloven Hoof’s ‘Overhoof’ rum.
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