Bounce Back is entering the UK market with a duo of drinks designed to be taken after socialising.
The “post-social replenishment” drinks contained a blend of 17 vitamins, minerals and amino acids intended to give the body the replenishing nutrients it needs while sleeping, said Bounce Back.
Two flavours – Tropical and Raspberry – will roll into Drinksupermarket.com and selected convenience stores in London this month (rsp: £2.49-£21.29/250ml-12x250ml).
The drinks were created by two biochemists “to help alleviate the stresses of an active social life, so you can start tomorrow feeling refreshed”, it said.
“We wanted to create a range of drinks that was tailored to give specific functional benefits, not a generalistic health drink,” said Bounce Back co-founder Dhruv Trivedi.
“We saw a gap in the market and our customer research showed there was a need for a post-social drink – so that is what we have launched first.”
The brand’s other co-founder Vandana Vijay said the drinks would “support overnight replenishment” over the busy festive period.
“A good social life, especially at Christmas, can be hard on the body,” she said, adding the brand planned a “growing range of overnight wellbeing drinks” based on science.
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