Mars is following up the launch of mini Mars and Snickers ice creams with a variety pack also containing mini Bounty.

Almost 300,000 new shoppers were introduced to the brands by the rollout of Mars and Snickers Minis last year, said Mars, helping both ice cream brands to grow around 30% by value [IRI 52 w/e 5 October 2013].

The nine-bar variety pack is rolling out from this month to Tesco, Morrisons, Sainsbury’s and Asda (rsp: £3.49).

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