Interbrew is continuing its focus on imported bottled beers with the UK launch of a South American brand.
Brazilian lager Brahma is being imported and will be available to the off-trade from the autumn after an on-trade trial in May.
Significant investment will go into a marketing campaign for Brahma targeting 21 to 34-year-old consumers.
Brazilian lager Brahma is being imported and will be available to the off-trade from the autumn after an on-trade trial in May.
Significant investment will go into a marketing campaign for Brahma targeting 21 to 34-year-old consumers.
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