Leading wholesaler Brakes has launched six premium cake lines under a new ‘Enchanted Bakery’ brand.
The new brand was developed in response to research and demand from foodservice businesses for premium tray cakes.
It is designed to offer a “complete cake solution for customers”, with six flavours of handmade tray cakes with a “premium look and taste”.
The first six to be released include a triple chocolate fudge cake, a sticky rum & raisin cake, a banana caramel & malt cake, a dragonfruit & lime cake, and classics carrot & orange cake and strawberry victoria sponge.
Both the carrot cake and sticky rum cake are suitable for vegans.
The range is delivered frozen in trays of 18 pre-cut portions to help minimise waste.
“Our new range of tray cakes delivers a second-to-none eating experience,” said Sysco GB CEO Paul Nieduszynski. “It’s the best combination – a great-looking cake that also tastes amazing.
“We’re confident this new range will become a fixture for customers looking to drive excitement and delivers a slice of happiness to their consumers.”
No comments yet