Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Radio Outdoor TV Direct Mail Total 25,749 3,268 302 841 15,073 6,265 1 Lever range 6,161 0 0 0 0 6,161 2 Mr Muscle Foamer 2,403 0 0 0 2,403 0 3 Toilet Duck 2,380 0 0 0 2,380 0 4 Domestos Bleach 2,233 408 41 0 1,681 104 5 Mr Muscle Shower Shine 2,067 0 1 0 2,066 0 6 Dettox Cleanser 1,996 0 0 0 1,996 0 7 Harpic Limescale Remover 1,879 0 0 841 1,038 0 8 Flash All Purpose 1,338 0 0 0 1,338 0 9 Flash Liquid 1,196 0 0 0 1,196 0 10 Jeyes Citrus Clear 955 0 0 0 955 0 11 Domestos Household Wipes 911 707 188 0 16 0 12 Jif Mint Fizz B'room Mousse 696 696 0 0 0 0 13 Domestos Germguard 590 586 0 0 4 0 14 Jif - B'room Spray 473 473 0 0 0 0 15 Jif Active Cream 471 398 73 0 0 0 Does not include polishes Top 15 advertisers £k Jan '00-Dec '00 Jan '99-Dec '99 Totals 28,179 28,364 1 Lever Bros 11,916 12,772 2 SC Johnson Wax 6,891 5,589 3 Reckitt Benckiser 4,407 3,661 4 Procter & Gamble 2,535 5,694 5 Jeyes Household Products 981 407 6 Cussons UK 323 19 7 Buck Chemicals UK 222 0 8 DDD 212 31 9 Astley Dye & Chemical Co 207 75 10 Food Brokers 144 0 11 Sara Lee H'hold & Personal Care 106 0 12 Ozkleen 68 0 13 Sainsbury 58 0 14 Asda 58 58 15 Homecare Products 51 58 Does not include polishes All household cleaner advertising (by media) £k Jan '00-Dec '00 Jan '99-Dec '99 Totals 28,270 28,865 1 Press 4,006 1,651 2 Radio 908 65 3 Outdoor 842 268 4 TV 16,187 23,000 5 Direct Mail 6,326 3,882 Source for all tables and data: AC Nielsen MMS My favourite household cleaner ad Sam McElligott, trade relations manager, Mars Confectionery Jeyes' Bloo Talking Toilet' "Household cleaners make for rather a dull, sensible category, with advertisers restricted in having to demonstrate the products' benefits. At least this ad manages to give a toilet cleaner some personality. Julian Clary's voice is a natural choice for anything concerning fastidiousness and he's the perfect successor to Kenneth Williams' (the original voiceover) crown." {{MARKETING - P&P }}