Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 20,308 2,634 2,667 689 2,901 11,418 1 Häagen-Dazs 3,966 703 1,778 1 0 1,484 2 Carte d'Or 2,877 0.2 0 0 0 2,876 3 Magnum 2,482 387 0 381 1,314 401 4 Solero 2,230 0.4 0 0 513 1,717 5 Cornetto 1,873 0.4 681 0 0 1,192 6 Magnum Double Chocolate 1,747 0 0 0 0 1,747 7 Maxibon 1,493 32 0 0 0 1,462 8 Ben & Jerry's 698 1 208 0 489 0 9 Mega Tuffle 554 0 0 0 554 0 10 Magnum Ego 477 0 0 0 0 477 11 Magnum 436 436 0 0 0 0 12 Magnum Double Caramel 384 384 0 0 0 0 13 Mars 366 0 0 307 31 28 14 Twister 365 331 0 0 0 34 15 Magnum After Dinner 360 360 0 0 0 0 Top 15 advertisers £k Jan '00-Dec '00 Jan '99-Dec '99 Total 21,955 22,757 1 Birds Eye Wall's 13,724 12,003 2 Pillsbury UK 3,966 2,958 3 Nestlé 2,290 4,083 4 Mars 860 3,268 5 Ben & Jerry's 698 145 6 Cadiso 250 279 7 Iceland 118 0 8 Tofutti Brands (Europe) 13 0 9 Loseley Dairy Products 12 0 10 Cadbury 8 7 11 Winner (UK) 7 1 12 Askeys 3 0 13 Express Dairies 3 0 14 Treats 2 13 15 English Lakes 1 0.06 All ice cream advertising (by media) £k Jan '00-Dec '00 Jan '99-Dec '99 Total 21,973 23,341 1 Press 3,345 1,907 2 Cinema 2,666 2,378 3 Radio 1,161 247 4 Outdoor 3,084 935 5 TV 11,717 17,874 Source for all tables and data: AC Nielsen MMS MY FAVOURITE ICE CREAM AD Will Shaw, director of customer strategy, Manor Bakeries Birds Eye Wall's Carte D'Or Don't keep it a secret' ad. "There's nothing like trying to review ice cream advertising in the depths of winter. Luckily, last year's ice cream advertising was memorable and my favourite has to be Walls Carte D'Or - Don't keep it a secret TV campaign. A quiet family dinner is brought to a standstill as Grandma blurts out the fact that her grandson's dad' is not his real father. Completely unexpected, and very engaging. {{MARKETING - P&P }}

Topics