Top toilet tissue and kitchen towels by media £k Jul 00 - Jun 01 Total Press Radio Outdoor TV Direct Mail Total 24,564 629 16 299 18,731 4,890 1 Charmin Ultra 8,341 446 0 0 4,203 3,692 2 Andrex 6,153 7 0 0 6,146 0 3 Bounty 3,911 99 11 0 2,603 1,198 4 Quilted Velvet 2,542 0 0 0 2,542 0 5 Double Velvet 2,343 0 0 189 2,154 0 6 Nouvelle toilet tissue 623 13 0 0 611 0 7 Nouvelle towels/ toilet tissue 274 0 0 0 274 0 8 Kittensoft Thirst Pkts 135 0 0 33 102 0 9 Kittensoft 75 0 2 0 73 0 10 Velvet 45 0 3 42 0 0 11 Sainsbury 39 4 0 35 0 0 12 Andrex Moist 34 34 0 0 0 0 13 Asda Shades Ultra Soft 26 26 0 0 0 0 14 Inversoft 22 0 0 0 22 0 Top toilet tissue and kitchen towels £k Jul 00 - Jun 01 Jul 99 - Jun 00 Total 24,609 32,046 1 Procter & Gamble 12,210 15,922 2 Kimberly-Clark 6,187 7,895 3 SCA Hygiene Products UK 4,930 6,374 4 Georgia Pacific GB 1,129 1,719 5 Sainsbury 90 45 6 Asda 59 93 7 LPC Group 4 0 All toilet tissue and kitchen towel advertising by media £k Jul 00 - Jun 01 Jul 99 - Jun 00 Total 24,609 32,058 1 Press 674 423 2 Radio 15 1,670 3 Outdoor 299 770 4 TV 18,731 27,847 5 Direct Mail 4,890 1,347 Toilet tissue and kitchen towel advertising top outlets Jul 00 - Jun 01 Jul 99 - Jun 00 TV - ITV - Carlton 2,190 3,130 TV - ITV - Central 1,668 2,764 TV - ITV - Meridian 1,396 1,946 TV - Astra - Sky 1 1,202 1,555 TV - ITV - Granada 1,111 1,576 TV - ITV - Anglia 1,027 1,500 TV - ITV - Yorkshire 858 1,220, TV - ITV - London LWT 825 1,682 TV - ITV - HTV Wales & West 635 921 TV - ITV - Scotland 616 916 Source for all tables and data: AC Nielsen MMS {{MARKETING - P&P }}

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