Mizkan is launching its first Branston NPD since acquiring the brand from Premier Foods in 2012.
The Japanese company is rolling out five relishes next month - tomato & red pepper, spicy tomato, caramelised red onion, smoky tomato & chipotle, and limited-edition Brazilian sweet & spicy relish (rsp: £1.79).
Mizkan will be hoping the launch - backed by a £1m spend - can turn around sales of Branston relishes, which have fallen 4.5% to £3.6m [IRI 52 w/e 29 March 2013].
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