Breaktime flavoured milk drinks from Arla Foods have been reformulated to meet government guidelines for drinks in schools and repackaged to appeal more to kids.
The beverages, which come in chocolate, banana and strawberry, now contain less than 5% added sugar. Artificial flavours and colours have been replaced with natural colours and nature identicals. The drinks sell through independents, Asda and wholesalers, and are aimed at lunchboxes. "We know it is a product children love, so we are pleased to bring out an even healthier version," said brand manager David Cherrie.
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