GlaxoSmithKline's nasal strips brand Breathe Right returns to TV next week backed by a £750,000 spend.
The Believe ad, featuring a couple getting ready for bed, has been revamped with a new voiceover explaining how the strips work. The end frame carries the strapline: 'Breathe Better. Sleep Better. Feel Better. Breathe Right.'
On air for more than a month, the ad focuses on the original tan nasal strips and Clear for sensitive skin. A further week-long burst will follow on 10 March.
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