BrewDog is to launch a 16-strong range of seasonings and table sauces inspired by its core beers.
Created in partnership with All About Food, the range (prices from £1.15) features flavour profiles drawn from Punk IPA, Hazy Jane, Lost Lager, Wingman, Black Heart and Elvis Juice.
For instance, it includes “sweet, fruity” Punk IPA BBQ Sauce; Hazy Jane Tropic Ketchup, with “notes of pineapple and mango” and Lost Lager Patriot Mustard, which offers “a citrus kick”.
The range also features “fiery” Wingman Buffalo Sauce; Black Heart Relish, which combines onion and tomato with the stout; and Elvis Juice Inspired Rub, offering a “zingy orange peel and ground black pepper punch”.
It will launch into Tesco on 7 April, with a wider grocery rollout planned for the coming months.
The range will also be sold in BrewDog bars, with products featuring in recipes on its food menu.
“The move has come from years of research where we identified a clear appeal for shoppers to match their in-bar experience within their own homes,” said BrewDog COO Lauren Carrol.
“When asked what they wanted to see next from BrewDog in grocery, our shoppers highlighted table sauces, relishes and marinades as the most wanted and we always aim to deliver,” Carrol added.
The launch will be supported by PoS and digital marketing, as well as influencer partnerships.
Sauces:
Lost Lager Patriot Mustard
Turns out, Lost Lager makes for great mustard. This mildly spiced mustard has a citrus kick that’s super-tasty slathered on hotdogs, burgers and sandwiches. Get Lost in flavour!
Hazy Jane Tropic Relish
Get a blast of summer vibes with this fruity banger of a sauce. With pineapple and mango complimenting an onion base, this tangy relish is ideal for burgers, hot dogs and chicken.
Hazy Jane Tropic Ketchup
A Hazy twist on an old classic. With notes of pineapple and mango, this Hazy Jane inspired ketchup will give your burgers, fries and pizzas a taste of the tropics.
Black Heart BBQ Sauce
Like barbecue sauce? Love stout? Ever wondered how they’d go together? Well, like this. The combo of molasses and barley makes for a rich and malty stout-infused BBQ sauce, ideal for all the usual BBQ meat and veg options.
Punk IPA BBQ Sauce
An iconic brew that makes for an iconic sauce - makes sense. This Punk IPA-infused BBQ sauce is sweet, fruity and all kinds of moreish.
Elvis Juice Hot Sauce
The king of zing. Elvis Juice inspired hot sauce is here to make your day. With chilli pepper and lime juice high in the mix, it might just be the perfect hot sauce. Particularly great with chicken, tacos and halloumi. Uh huh.
Wingman Buffalo Sauce
Just like the brew, this buffalo sauce is right by your side…until you set it free on some mac n cheese that is. A fiery sidekick for dip and dinner alike.
Black Heart Relish
Dial up your sandwiches, wraps and burgers with Black Heart relish. An unholy union of onion, tomato, BrewDog’s iconic renegade stout and a secret spice blend has created a malty monster of a relish you’ll want on absolutely everything.
Seasonings:
Cajun Fries Seasoning
Fries with that? Sprinkle this punchy blend of oregano, paprika, tomato and garlic onto your fries and go forth. You won’t regret it.
Dragon Spice Seasoning
What’s Dragon Spice, you say? It’s salt, chilli and star anise, ground together to put some addictive heat on your fries.
Smoky Burger Seasoning
Smoked paprika, black pepper and smoked garlic, together at last. For liberal usage on your homemade burgers.
Spicy Wing Seasoning
Cayenne pepper and chilli powder meets garlic and onion for a spicy, sweet and tangy seasoning. Doesn’t sound too hot written down now, does it? Best try it. Keep a towel handy.
Rubs:
Punk IPA Inspired Rub
You’ve had the pint, you’ve heard about the BBQ sauce, now time for the rub down. Think muscovado sugar, chipotle chilli and lemon peel. Think ribs and pulled pork, And then think: yes!
Elvis Juice Inspired Rub
A zingy orange peel and ground black pepper punch that’s perfect for meat, fish or veg. Warning: will stain rhinestone-studded white suits.
Hazy Jane Inspired Rub
Inspired by BrewDog’s New England IPA, this rub brings a blend of lemon oil and natural flavourings that will take your meat, fish or veg dishes to the next level.
Batter Mix:
Batter Mix
BrewDog-inspired wing batter mix? And there was you thinking you couldn’t ace fried chicken at home. Spicy, tangy and perfectly paired with Punk IPA, we’ve got your ultimate night-in locked and loaded.
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