BrewDog and Quorn team up for lager to pair with meat-free meals

BrewDog has teamed up with Quorn to launch a ‘meat-free’ lager.

The 5.1% brew is billed as a Mexican-style Vienna lager offering “a medium body mouthfeel” with low bitterness and “toasty breadcrumb notes balanced by aromas of citrus”.

It will launch DTC through BrewDog’s monthly subscription service, BrewDog & Friends, in 330ml cans.

Quorn is currently targeting shoppers seeking out veggie takeaway-style dishes at home with its 2021-launched ’Fakeaway’ range. The veggie brand’s head of brand marketing Lucy Grogut said Quorn hoped to “elevate people’s fakeaway experience at home” and that shoppers could pair the drink with its Crunchy Fillet burgers. 

BrewDog director of brand & marketing Lauren Carrol added Quorn was “a pioneer of the food game” whose “ongoing work to create a better future for us and the planet makes them the perfect partner for a daring new brew”. 

However, while the news marks the first time Quorn’s name will appear in the nation’s BWS aisles, the NPD certainly isn’t the first tie-up in this vein by BrewDog.

It last month launched a collaborative pale ale with Rubies in the Rubble, with profits from the launch going to hunger charity The Felix Project. That beer, too, was sold DTC through BrewDog & Friends.

The brewer’s biggest tie-up, however, is with ethical chocolatier Tony’s Chocolonely. The two businesses joined forces in 2021 to launch Tony’s Hopolonely, a 4.2% abv white chocolate & raspberry milkshake IPA, which joined BrewDog’s range on a permanent basis and is currently sold in Sainsbury’s.