Scottish craft brewer Brewdog has launched a limited edition beer designed to “unmask the corporate beast” of the Olympic Games.
The new IPA, Never Mind the Anabolics, 6.5% abv contains creatine, guarana, lycii berries, kola nut, Gingko, matcha tea, maca powder and steroids – all of which are banned for professional athletes.
Brewdog said the beer would “highlight the shallow nature of sponsorship” and undermine global sponsorship deals for this summer’s games.
“We don’t think Never Mind the Anabolics is as absurd and obnoxious as the tenuous sponsorship deals from fast food chains and global mega breweries that seem to define the people’s games,” said BrewDog co-founder James Watt.
“A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse).
“So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time, increase your chances of winning.”
The beer is available from Brew Dog’s website, priced at £4.99 for a 330ml bottle, as well as 3-packs (rsp: £13.99) and 6-packs (rsp: £27.99)
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