Self-styled punk brewer BrewDog yesterday vowed to destroy cans of Boddingtons Bitter, Carling and Foster’s in what it dubbed the country’s first “crap beer amnesty”.
The stunt will take place later today to mark the opening of the brewer’s seventh craft beer bar. The brewer is calling on the people of Manchester to turn in cans of unwanted beer in return for a BrewDog at its new Peter Street bar.
“Manchester, give us your crap beer – you no longer need it,” proclaimed James Watt, the BrewDog co-founder who in 2010 launched 45% abv beer The End of History, which came bottled inside stuffed squirrels and stoats.
“Hand us your tasteless Boddingtons, Carling or Fosters can and we will destroy it in the most suitable fashion – blowing them all up and recycling the sad, soulless remains. The mainstream beer scene just imploded, and we pulled the trigger.”
The bar opening comes after last week’s BrewDog AGM, for which 2,000 of the brewer’s investors converged on Aberdeen to celebrate the company’s fifth birthday. Last year BrewDog turned over almost £6m, up 77% on the previous year.
No comments yet