BRIEFS

PREMIUM MARKET

Twinings speciality tea range, including best seller Earl Grey, have undergone a total redesign with fresh, easy-to-distinguish bright visuals aimed at making it more relevant to the modern consumer.

Twinings plans to spend more than ever, with a £3m brand support campaign planned for the comming year to include major sampling campaigns, door drops, editorial activity, advertising, (broadcast, print and others), as well as online activity targeting its key audience.

London Fruit and Herb has added a new flavour to its range, Echinacea with Orange. Listed in Tesco, it is introducing Cranberry and Apple on October 1. New packaging will also be launched for the winter season.

COFFEE

Percol recently relaunched new packaging which aims to be informative with tasting notes, strength guide usage and origin information designed to help the consumer make an informed and considered choice.

FOOD DRINKS

Galaxy Caramel and Galaxy Hazelnut have jumped into instant hot chocolate drinks, as brand extensions of the chocolate bars.

Cadbury's best selling Instant Hot Chocolate Break brand broke into the coffee culture' market this summer with the launch of a new Choca Mocha variant. Manufacturered under license, Premier International Foods is also bringing the brand up to date with contemporary new packaging which coupled with the new Choca Mocha flavour launch, is aimed at enticing consumers into drinking Chocolate Break as a regular day time alternative to coffee and tea.

Clipper has launched the UK's first instant organic hot chocolate.

Norvartis has pulled the plug on its Marshmellow Melts while Cadbury has seen sales of its Toppers range drop by 58%(IRI YTD).

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